Institute for Public Relations on X: "Setting objectives can help create a structure for prioritizing action among members of the communication team. https://t.co/q8Ji3GzTO9 #IPRMeasurement 📊 https://t.co/Y1a1zr8YFg" / X
Learning Objectives After studying this chapter, you should be able to: Discuss the process and advantages of integrated marketing communications in communicating. - ppt download